The Los Angeles County Department of Economic Opportunity (DEO) invites media to attend the Small Business Pop-Up Fair: Recovering Together, a recovery-focused community event and marketplace marking one year since the January 2025 wildfires. This event is hosted by DEO in partnership with the LA County Supervisor Kathryn Barger, LA County Department of Parks and Recreation, and Altadena Chamber of Commerce and local partners.   

Attendees will have access to a wide range of on-site business service partners for 1:1 technical assistance and sign-up for recovery resources, including commercial permitting, new capital and grant programs, pro bono legal aid, financial subsidies for hiring youth and permanent staff, and more. Confirmed partners include DEO and County agencies like Public Works, Regional Planning, Treasurer Tax Collector, and Parks and community partners like Los Angeles County Economic Development Corporation, Pasadena City College’s Small Business Development Center and Women’s Business Center, Bet Tzedek, and ICON CDC.   

As part of the day’s activities, a Shop Local LA County Marketplace, presented in partnership with the Altadena Chamber of Commerce, will feature local small businesses and offer residents an opportunity to provide direct support to impacted businesses. 

WHEN:
Thursday, January 8, 2026
On-site services available 12:00 AM – 4:00 PM 

WHERE: Loma Alta Park - Gymnasium
3330 N Lincoln Ave, Altadena, CA 91001 

Free parking located in front of and behind the gymnasium. Both parking lot entrances are off of Sunset Ridge Road. 

INTERVIEW OPPORTUNITIES: 

• Kelly LoBianco, Director, LA County Department of Economic Opportunity 
• Office of LA County Board of Supervisor Kathryn Barger for the Fifth District
• Participating agencies, organizations, and businesses in both resource fair and marketplace 

VISUALS: 

• Local small businesses featured at the Shop Local LA County Marketplace 
• Resource booths providing on-site services 
• Videos showcasing impacted businesses participating in DEO’s LA Region Small Business Relief Fund and Shop Local LA County campaign 

MEDIA RSVP & INTERVIEW REQUESTS: Media interested in attending or interviewing County representatives and/or local organizations or businessowners contact [email protected]   

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About DEO: The LA County Department of Economic Opportunity (DEO) has a vision for a more equitable economy with thriving communities, inclusive and sustainable growth, and opportunity and mobility for all. The department, with its America’s Job Centers of California, Office of Small Business, and hundreds of programs and partners, creates quality jobs, helps small businesses and high-road employers start and grow, and builds vibrant communities and spaces. Stay connected with DEO! Follow @EconOppLA on Twitter, Facebook, and Instagram, subscribe to our newsletter, or visit opportunity.lacounty.gov to learn about DEO services.